Tourism Policy and Marketing Division

The main functions of the unit are:

  • to develop, monitor and review the overall policy framework for tourism marketing;
  • to ensure the tourism marketing budget is distributed correctly between the tourism agencies;
  • to coordinate the Department’s policy input in relation to North-South and East-West cooperation;
  • to carry out all corporate governance responsibilities in relation to Tourism Ireland;
  • to contribute to the development of policies across Government that may impact on tourism;
  • to monitor areas of policy and action that may significantly impact on tourism;
  • to track performance in the tourism sector;
  • to engage with the EU, OECD and other relevant international organisations with regards to international aspects of Irish tourism policy; and
  • to create, implement and review national tourism policy and action plans [further detail provided below].

‘People, Place & Policy – Growing Tourism to 2025’ – Tourism Policy Document

The Government’s tourism policy statement ‘People, Place & Policy – Growing Tourism to 2025’, was launched on 23rd March 2015.

You can access the English version of this document here. The Irish version of this document, ‘Daoine, Áit agus Beartas – Ag Fobairt Na Turasóireachta go dtí 2025’ is also available here.

Tourism Action Plan   

The Tourism Action Plan 2019-2021 was published on 19 December 2018. The Plan seeks to build on the progress made since 2015 in achieving the Government’s objectives evidenced by strong performance in the tourism sector.

Here is a link to view the Tourism Action Plan 2019-2021 (English version). 

Here is the link to 'An Plean Gníomhaíochta Turasóireachta' 2019-2021 (Irish version of the Tourism Action Plan).

The Tourism Leadership Group was established in August 2015 to drive the strategic targets contained in the Government’s tourism policy document ‘People, Place & Policy - Growing Tourism to 2025’. The Group oversaw the development and successful implementation of a Tourism Action Plan for the period 2016–2018. See link here to the previous Tourism Action Plan 2016-2018.


If you require any further Departmental information, you can contact:

Sean O' Connor on +353 (0)64 66 27385

Or alternatively email: or