Tourism Policy

Tourism Policy


The Tourism Action Plan 2019-2021 was published on 19 December 2018. The Plan seeks to build on the progress made since 2015 in achieving the Government’s objectives evidenced by strong performance in the tourism sector.

Here is a link to view the Tourism Action Plan 2019-2021 (English version). 

Here is the link to 'An Plean Gníomhaíochta Turasóireachta' 2019-2021 (Irish version of the Tourism Action Plan).

The Tourism Leadership Group was established in August 2015 to drive the strategic targets contained in the Government’s tourism policy document ‘People, Place & Policy - Growing Tourism to 2025’. The Group oversaw the development and successful implementation of a Tourism Action Plan for the period 2016–2018. See link here to the previous Tourism Action Plan 2016-2018.


Background to Tourism Policy Review

A review of tourism policy was launched in September 2013 by the Department of Transport, Tourism and Sport. Over 170 submissions were received in response to a consultation document. In July 2014, a Draft Tourism Policy Statement was published, with a further 73 submissions received subsequently.


The finalised Tourism Policy document was launched on 23rd March 2015 and here is the link    >   People, Place and Policy – Growing Tourism to 2025”.  

Here is the link to the Irish version of the Policy document > Daoine, Áit agus Beartas – Ag Forbairt Na Turasóireachta go dtí 2025



The key goals of the Tourism Policy are:


• By 2025, revenue from overseas visitors, excluding carrier receipts, will increase to €5 billion in real terms  (i.e. excluding the effects of inflation). The comparable figure for 2014 is €3.5 billion.

• Employment in the tourism sector will be 250,000 by 2025, compared with around 200,000 at present.

• There will be 10 million visits to Ireland annually by 2025.