Tourism Ireland Ltd.
Tourism Ireland is the all-island tourism marketing company established on foot of the Good Friday Agreement by the then Bord Failte and the Northern Ireland Tourist Board (NITB). Tourism Ireland Ltd was formally incorporated on 11th December 2000. Its Memorandum and Articles of Association govern its operations and it is accountable to the North South Ministerial Council established under the Good Friday Agreement. The Company has responsibility for all-Island destination marketing, Tourism Brand Ireland, the delivery of regional and product marketing and promotion activity on behalf of Failte Ireland and the NITB and the overseas office network.