Minister Varadkar predicts massive tourism boost from Queen/Obama visits

One-stop-shop for all public transport info at www.transport.ie

 

Ireland’s tourism industry will get a massive boost from the enormous publicity generated by the visits of Queen Elizabeth II and President Barack Obama in the next few weeks, according to the Minister for Transport, Tourism and Sport, Leo Varadkar.

 

Minister Varadkar also confirmed that a one-stop-shop for public transport information has been set up on the Department of Transport website, with links to transport providers, the Gardaí, AA Roadwatch and local authorities: www.transport.ie

 

“Tourism Ireland estimates that the publicity generated from these visits will be worth some €150 million to the economy. We want these visits to put Ireland firmly back in the minds of potential visitors around the world, whether they live in traditional markets such as the UK and the US, or emerging economies such as Brazil, India and China.

 

“The security arrangements for the forthcoming State visits, as well as the UEFA match during the week, mean there will inevitably be traffic disruptions and public transport services will be affected. My Department is providing a one-stop-shop for public transport information from its website.

 

“We are providing links to information from all public transport operators regarding changes to services and to latest information from the Gardaí, AA Roadwatch, Dublin Airport and local authorities in a single place. If you are planning a journey, check www.transport.ie for the one-stop shop to links to the latest information on services. You can even find out which Dublin Bike Scheme stations are open.”

 

Minister Varadkar has put arrangements in place through the two tourism agencies - Tourism Ireland and Fáilte Ireland - to ensure that Ireland’s tourism industry gains maximum benefit from the two visits and the global interest.

 

Tourism Ireland has launched a major marketing drive in the UK and the US. This campaign includes integrated TV, radio and online promotional campaigns, as well as the arrival of more than 200 journalists to Ireland. And we will also utilise digital media extensively, including e-marketing and social media.

 

Fáilte Ireland has been working closely with the Government Information Service and the Department of Foreign Affairs to make the most of the huge number of journalists coming to Ireland. A professional media centre has been set up in Dublin Castle by Fáilte Ireland to host up to 1,000 journalists. The visiting media will be given plenty of opportunities to learn more about Ireland, or to get a taste of a classic Irish holiday. A significant number will cover both visits.

 

“These visits coincide with a tremendous package of measures for the tourism industry in the Jobs Initiative. This include reductions in VAT for tourism related products, a cut in employers’ PRSI, a three-pronged plan to increase air access to Ireland, and major reform of the visa application system.

 

“I see these visits as a significant opportunity to promote Ireland to our biggest overseas markets in a way that projects a professional, positive and welcoming face for Ireland.”

 

Ends

 

Contact: Nick Miller 086 6992080, Caroline Ryan 086 8915570

Initial Publication Date: 
15/05/2011